Showing posts with label Business. Show all posts
Showing posts with label Business. Show all posts

Sunday, October 25, 2015

photo from Google

As a small business, you may think it's impossible to get the word out about what you do. That's no excuse. And you don't need fads or gimmicks. Follow the proven, timeless tips and techniques of these entrepreneurs to help get the word out about your business and watch it grow.

1. Give Your Stuff Away

Ari Fleischer and Aly Moler of Frozen Pints have grown their craft beer ice cream business by leaps and bounds by attending craft beer shows and farmers markets to do one thing--give their product away. Once customers taste this unexpected combination (which happens to be delicious) for free, they line up at their local store to buy it or even request that the store carry it.

2. Attend Networking Events...

Desiree Scales of Bella Web Design is a master networker.  She attends and presents at almost every event in town. Her contribution to the overall community makes her one of the first people that come to mind when anyone looks for an expert in her area of concentration: small business websites and drip marketing.

3. ...Or, Create Your Own Event

If you don't like the events you are attending, invent your own! Darrah Brustein has created one of the most successful networking events in Atlanta: Atlanta Under 40. The event, which Darrah created to connect with other young entrepreneurs in her city, is now being franchised to other cities.

4. Volunteer to Lead an Organization

The secret to getting the most out of a group or organization is not just to attend but to lead. Take Lisa Calhoun of Write2Market. She served as the president of Entrepreneurs' Organization, allowing her to rub elbows and connect with the brightest minds of the fastest growing companies in the Atlanta market.
Google photo


5. Start a Podcast

Todd Schnick of Dreamland Interactive is the first person I saw create his own podcast--he interviews other business owners.  People love to tell their story, and by highlighting them on a podcast you make an instant and meaningful connection. It's also a great way to get an education on a topic you are interested in.

6. Be Helpful

Most small business owners struggle to get their finances in line, especially when they move from an Excel spreadsheet to something as sophisticated as QuickBooks. Cathy Iconis of Iconis Group hosts a Quickbook Chat on Twitter every Thursday night at 7:00 EST to answer small business owners' questions--and potentially find some clients.

7. Send a Weekly E-mail

If you want to stay in relationship with your customers, there is nothing simpler than creating a weekly e-mail that provides something of value. Rick Houcek of Soar With Eagles sends one out every Monday that he calls the 2-Minute Monday Motivator. I look forward to getting it every week and often forward his advice to others.

8. Support a Cause

Mary Hester of LAN Systems throws an annual cookout with purpose every Earth Day. Party-goers are encouraged to bring their "e-waste"--old computer monitors and CPUs. At their most recent event they collected more than two tons of IT equipment, keeping it out of the landfills and creating goodwill with their customers, current and potential.

9. Sponsor an Organization

Many local organizations are not that expensive to sponsor for a year if you consider the  so-called per meeting cost. If your product or service is a good fit with their audience, you will get exposure every time the organization sends out an e-mail and a mention every time they meet. Attendees always remember and appreciate companies who sponsor their favorite organizations.

10. Create a Cool Giveaway

When thinking through what your company will  give away make sure it's something they won't want to throw away or easily lose in their desk or bag (think pen).
Google photo


10 Simple Marketing Tips for Small Businesses

12:40 AM

Saturday, October 24, 2015

According to the government, you don't own the software inside your iPhone or iPad. This came up during a recent legal tussle involving the Department of Justice. The DOJ is trying to get Apple to crack encrypted code inside an iPhone that is part of a court case. Apple says that not only does it not have to do this, it claims that it doesn't have the technical prowess to do so.

Apple's statement that it does not have to do the DOJ's bidding was basically shot down by Justice Department lawyers that claim Apple does not sell you iOS, it licenses it to you. The distinction is important in this case, because with the latter, Apple still owns the copy of iOS in your iPhone. This means that the DOJ can request that Apple decrypt it. If Apple were to sell iOS to you with the purchase of an iPhone, the software would belong to you and the government couldn't force you to let them see it.

This could be a pretty important ruling for future criminal proceedings where the government contends that damaging evidence is stored on the software inside a smartphone. By the way, the phone in the case is an Apple iPhone 5s, and Apple claims that breaking into the phone to fetch the evidence could "tarnish the Apple brand." According to the government's filing, Apple also doesn't want to assist the government because of the time and money involved in doing so. The DOJ says that these costs are minor compared to the profits that Apple has made selling the iPhone over the years. The filing states that Apple has no legal grounds for not helping the government with this matter.

The DOJ has asked for an expedited ruling so that it can force Apple to fetch the information from the specific iPhone in time for the trial, which is scheduled to begin on November 16th.

Thanks for the tip!

Source: http://www.phonearena.com








Government says Apple licenses iOS, it doesn't sell it

7:49 AM ,

Thursday, October 22, 2015

Tunnel starting from Tijuana emerges in an industrial estate in San Diego 


 Authorities on both sides of the U.S.-Mexico border have shut the 10th drug-smuggling tunnel to San Diego in more than a decade, a passageway Mexican authorities on Thursday attributed to the cartel of fugitive kingpin Joaquin "El Chapo" Guzman.

The tunnel, originating from the Mexican border city of Tijuana, is about eight football fields in length, with the last quarter-mile crossing U.S. territory before ending beneath a carpet warehouse in the busy Otay Mesa industrial district of San Diego, U.S. and Mexican officials said.

The tunnel was uncovered through intelligence gathered by U.S. federal agents who infiltrated a Mexican drug-smuggling ring during the past six months, according to Laura Duffy, the U.S. Attorney in San Diego. 

 It marked the 10th subterranean passageway from Mexico to Otay Mesa discovered since 2002. Like those and dozens of others found along the nearly 2,000-mile (3,200-km) border in the last decade, the latest tunnel was equipped with lighting, ventilation and a rail system for moving goods, authorities said.

Two Mexican government security officials, speaking on condition of anonymity, told Reuters the latest passage belonged to the Guzman-led.

Source: telegraph

US-Mexican authorities shut tunnel linked to El Chapo cartel

8:01 PM , , , , ,
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